Current:Home > reviewsTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -前500条预览:
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-15 14:26:38
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (7)
Related
- Will the 'Yellowstone' finale be the last episode? What we know about Season 6, spinoffs
- Autoworkers strike would test Biden’s ‘most pro-union president in US history’ assertion
- Tom Sandoval Details Filming Isolating Vanderpump Rules Season After Raquel Leviss Scandal
- China upgrades relationship with Venezuela to ‘all weather’ partnership
- A South Texas lawmaker’s 15
- Russian spaceport visited by Kim has troubled history blighted by corruption and construction delays
- Inside 'Elon Musk': Everything you need to know about the Walter Isaacson biography
- Student killed, another arrested in shooting at Louisiana high school
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- Watch this caring duo team up to save struggling squirrel trapped in a hot tub
Ranking
- Trump issues order to ban transgender troops from serving openly in the military
- Crimea shipyard burning after a Ukrainian attack and 24 are injured, Russian-installed official says
- EU boosts green fuels for aviation: 70% of fuels at EU airports will have to be sustainable by 2050
- CPI Live: Inflation rises for second straight month in August on higher gas costs
- Will the 'Yellowstone' finale be the last episode? What we know about Season 6, spinoffs
- Neil deGrasse Tyson brings journey through time and space to Earth in latest book
- Watch this caring duo team up to save struggling squirrel trapped in a hot tub
- NATO member Romania finds more suspected drone fragments near its border with Ukraine
Recommendation
A Mississippi company is sentenced for mislabeling cheap seafood as premium local fish
Climber survives 2,000-foot plunge down side of dangerous New Zealand mountain: He is exceptionally lucky to be alive
UN envoy for Sudan resigns, warning that the conflict could be turning into ‘full-scale civil war’
Chief financial prosecutor says investigation into Paris Olympics did not uncover serious corruption
The company planning a successor to Concorde makes its first supersonic test
Woman with whom Texas AG Ken Paxton is said to have had an affair expected to testify at impeachment
Lidcoin: A first look at the endless possibilities of blockchain gaming
EU boosts green fuels for aviation: 70% of fuels at EU airports will have to be sustainable by 2050